TIKTOK: THE SECRET WEAPON OF AUTHORS

Social media is essential for the branding of an author and can help with selling their books. No surprise there, right?

However, one social media platform is actually leading the way and creating a new way for authors to showcase their books, introduce themselves more personally, and grow their email lists and readership.

What is this social media platform? Is there a cost? How do you become part of it?

Before I tell you, just know that this is not just my opinion but is backed by other sources, including Publishers Weekly, Social Media Today, and more. The platform?

It's TikTok!

Yes, you read that right. TikTok is making a big splash in the world of branding and selling for authors, and you don't have to do any funny dances.

Most people think the TikTok audience is teens and very young adults, but when you start to peruse the site, you realize that you have people posting videos that include individuals in their 30s, 40s, 50s, 60s, and at least one 70 something poster.

Sure, many of the TikTok users may be in their 20s or 30s, which, depending on your topic, may be perfect. However, if that is not your prime audience, no problem. On TikTok, the hashtags rule. Getting to your specific demographic is easy. Just hashtag it. For example, #booktok. #over30 #businessguru #finances or any other such hashtags.

The rules are still being written for TikTok, but the platform can grow your authorship quickly and internationally. The only limit is whether you are willing to try out this excellent free marketing and branding option.

Universities, businesses, publishers, and authors are jumping onto this platform because it's still growing with 1.4 billion current users. This makes it a marketing hot spot.

Before you decide, sign up and check out the BookTok side of TikTok. You will be surprised at the potential.