WINTER HOLIDAY MARKETING!
Not everyone will agree with this, but the fact of the matter is one of the largest buying seasons is the winter holiday season. Whether you celebrate Kwanzaa, Chanukah, Christmas, Yule, Winter Solstice, or any of the other 29 winter holidays, it is always a good time to market your book.
Do you have to change up how you market your book? That is up to you. However, there are a few things that you should do a little differently to get the widest audience possible.
1. Do not focus on only your specific audience. Instead, focus to the broader general public. They are the ones buying the book for members of your target audience—their friends and family that they think will enjoy your book.
2. Talk about how great of a gift it would be. That’s right. Tell them why it is the perfect present. Do this by explaining what can be found in the book and how the recipient will benefit from this information.
3. Don’t just put ads in one place. People are always looking for new and unique gifts. Run ads on various search engines, such as Edge and Google, and definitely hit at least 4 to 5 social media platforms. Run the ads from November 15, 2022, through January 5, 2023, to get the best return on investment.
4. Don’t be shy about boosting yourself. Get on podcasts and be interviewed online to boast about your book, how it is helping people, and where they can purchase it. It’s an added bonus if you can explain how your book will help people get their year off to a great start. Maybe you offer a fresh perspective on life, relationships, entrepreneurship, spirituality, or career development. Think of how your book makes others better, and that is your ticket to selling it a a great gift for the upcoming new year because everyone wants to grow and be better.
November, December, and January are some of the best months to sell your book even if it has been out for a while. If you have another book releasing soon, boost that, too. During these months, you can’t be shy. While other industries slow down in terms of sales, book sales do not. Use this time to your advantage and focus on getting the word out that your book is available and ready to meet the needs of anyone who reads it.